What is OTT?  Over the last decade, the media industry has seen a gradual shift towards streaming, also known as OTT or “over-the-top” in full. Content providers with OTT media services deliver content via a high-speed Internet connection rather than a cable or satellite provider. The term “OTT” is commonly applied to video-on-demand platforms, but can also refer to other internet-based media solutions such as audio, messaging and voice calling.